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'happy love day everyone'
This is all part of a broader boom for Halloween, which bridges the retailers' gap between the return to school and Christmas. Stores like Target and Wal-Mart start selling costumes, sweets and other ghoulish offerings as early as Labour Day in early September. Total spending is up more than 50% since 2005, with Americans poised to lay out a record $5 billion this year, according to the National Retail Federation, a trade association.
http://www.economist.com/world/na/displaystory.cfm?story_id=10024886
As Thomas Tusser said, "a fool and his money are soon parted"