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Hummel

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I don’t think it’s as simple ‘whoever pays the most’....


if it’s a terrible shirt and unattractive manufacturer then surely it’ll affectsales.
 

I don’t think it’s as simple ‘whoever pays the most’....


if it’s a terrible shirt and unattractive manufacturer then surely it’ll affectsales.

For a club like us the manufacturer doesn't really matter in terms of sales. The people willing to buy an Everton shirt will generally buy it because they are an Everton fan and they want the Everton shirt. The shirt being terrible could affect things of course.
 
I don’t buy kits, so don’t care.

The metric has to be based on total net income & exposure.
So not just how much they will pay initially, but what they can offer in terms of global distribution. How they promote the Everton brand.
 
I don’t think it’s as simple ‘whoever pays the most’....


if it’s a terrible shirt and unattractive manufacturer then surely it’ll affectsales.

Doesn't matter really we like most clubs get paid a certain amount of money for them to have their name on our shirts, does not to my knowledge depend on shirt sales, but on brand exposure.
 

Nice concept designs.

D93A25BC-DA81-4C63-A2E3-BD37A3BF522C.webp
 

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