They wear New Balance now because it’s seen as a fashionable brand. I’m not just talking about kits, you see kids in trackies, coats, trainees, 1/4 zip tops, jumpers, training gear.. it’ll be the same if not worse with Nike.
How many kids do you see in Umbro Everton trackies around Liverpool? I’ve never seen any. Can’t imagine I’ll see any in Hummel gear. They’re not fashionable brands.
The clubs missing a trick, it’s proper short sited.
Wools.