I dont think it matters truly as our owners are willing spenders. Aslong as we have "enough" revenue to keep FFP at bay whilst we are able to spend a decent wedge every summer thats all we need.
To do that imo we have to become clear "best of the rest" in terms of revenue - which assuming we get a decent shirt sponsor deal and obviously USM's naming rights for BMD which will likely be around £20 million+ a year which we will have over all our other competitors I think we'll do alright.
Its why for me Usmanov should use the opportunity and invest in the shirt sponsership as its the main way to sponser big money - even a cautious £18-20 million a year deal would be double that of West Ham's deal which is the biggest outside the top 6.