Hummel

[Gwladys St. Glory]

To put it into perspective, this deal pays the wages of Walcott and Delph. Thats all it does.

Or help fund new contracts for players we actually want to keep...like Lukak...ah, hell.

 

[McBain]

OK ill stop bashing Hummel and get on board.

Until this happens

 

[Gwladys St. Glory]

OK ill stop bashing Hummel and get on board.

Until this happens

To our supporters' credit, we'd be all over that if it was in support of a children's hospital and not Tinder.

 

[Goat]

To put it into perspective, this deal pays the wages of Walcott and Delph. Thats all it does.

And yet it was the best deal on the table.

 

[McBain]

And yet it was the best deal on the table.

Speculation your honour.

 

[meatyard]

Literally never even heard of Hummel until like two weeks ago

 

[chrismpw]

This is an interesting one, but do you see Hummel competing with anyone except Bjorn Borg online underpants? The market is saturated with trendy sports apparel and activewear. If Hummel are suddenly about to launch new international and revolutionary sports wear then I'm on board, but I guarantee this will be the worst selling shirt of all time. We'd even get more sales and exposure from getting Lorna Jane yoga pants to make our kits!



How about this analogy. Say you walk into a British Car dealership and want to buy a Holden Commodore. You can't. You buy whats available. Where would you like to see Everton? Front and centre in the shop window or in the warehouse tucked away somewhere? Hummel is too niche. Too small for our supposed ambitions.

If it comes to that I haven't seen an Everton shirt in a shop since the mid 90s, be it le coq, nike or umbro.

In a sensible world (yeah right as if) If the design is nice people will buy it irrespective of the brand.

 

[carolinablue232]

To our supporters' credit, we'd be all over that if it was in support of a children's hospital and not Tinder.

Hmmm now there’s actually a decent idea there. Be cool the third kit each year represented a charitable cause and we donated a percentage of the sales of that kit.

 

[Real_madras]

Literally never even heard of Hummel until like two weeks ago

They made some amazing kits in the 80's. Denmark's world cup lot was very cool at the time. For an Everton link, they made Alan Balls boots.

 

[kenada_blue]

Haha - I hope they do make a cracking kit, it's widely available and it's the start of a great relationship. I just feel like its another in a long list of commercial fails.

Few things...
As Goat as said, it's our best ever kit deal. I'm pretty sure any brand willing to pay more we would've gone with them.

They're a recognised brand in Europe.

It's getting us out of a terrible Umbro deal.

It also doesn't lock us into a kitbag style merchandise arm where we're unable to sell in other retailers.

They're also making a huge push/resurgence into fashion and sports/esport markets (got deals with Foot Asylum here in the UK for eg). Hence they looking to push a brand more.

Everton are the biggest name on their list. So whatever exposure they're looking to get or avenues they're wanting to open, we'll be front and centre of it.

Or its a rubbish deal because you can't walk into Asda/Wallmart and pick one up.

 

[USABlue]

Plus if you want the kit just order it directly from the club (this is assuming the club ships worldwide) I know I've gotten Everton gear sent to the US, hopefully they ship worldwide

 

[alwaysblue]

Plus if you want the kit just order it directly from the club (this is assuming the club ships worldwide) I know I've gotten Everton gear sent to the US, hopefully they ship worldwide

They have shipped to Spain and Malaysia for me and for very reasonable rates.

 

[Papa Shango]

Fair enough but the point is that by going with such a tiny company, how are we competing? Here kids, would you like a Nike shirt, Adidas etc or...err Hummell??

I have never ever heard anyone ask a kid do you want a nike or adidas shirt? That would never be the question with football.

Do you want a Real Madrid or Barca shirt? PSG or Bayern? It does not matter who makes the kit it's the club itself.

Nobody but Everton fans are going to buy an Everton kit and Everton fans will buy the Everton kit regardless if that's what they do.

The only way to sell more kits is to start winning stuff, by that point you could have any company make it.

 

[kenada_blue]

Plus if you want the kit just order it directly from the club (this is assuming the club ships worldwide) I know I've gotten Everton gear sent to the US, hopefully they ship worldwide

Hummel have a US website I believe.

 

[McBain]

Few things...
As Goat as said, it's our best ever kit deal. I'm pretty sure any brand willing to pay more we would've gone with them.

They're a recognised brand in Europe.

It's getting us out of a terrible Umbro deal.

It also doesn't lock us into a kitbag style merchandise arm where we're unable to sell in other retailers.

They're also making a huge push/resurgence into fashion and sports/esport markets (got deals with Foot Asylum here in the UK for eg). Hence they looking to push a brand more.

Everton are the biggest name on their list. So whatever exposure they're looking to get or avenues they're wanting to open, we'll be front and centre of it.

Or its a rubbish deal because you can't walk into Asda/Wallmart and pick one up.

Really well said, good points.

My gripe is more to do with the fact that if theres no Everton prescence in shops (here in Oz) - we don’t exist to anyone who doesn’t know us. Anyone can buy anything online nowadays but that kid looking for a team to support will still see 25 other teams on the shelves and support them instead.

I get the fact that no one gives two shits about International fans - but the club should.