I like Ayew personally, think he's a decent player, been involved in plenty of goals, and did form a decent partnership with Hernandez for a few weeks (We did have other attack minded players available unlike the cups). I don't think selling him to a relegation rival is great, I don't think losing him on deadline day and signing a target man from the Championship is great.
In all honestly, I don't know why we even try and debate the goings on anymore. This is all our owners ever do. Not even worth getting wound up or trying to justify the actions.