windymiller
Player Valuation: £60m
I agree with the latter point, I've never understood the disdain with which English clubs treat the Europa league (and before that, the UEFA cup). Clubs like Sevilla have used those competitions as a means to solidify themselves as proper European contenders. In my view we should always be aiming for Europe and when we get there we should use it as a means to demonstrate that that is where we belong. I hate to use the word "brand" in relation to football clubs but doing well in Europe is a way to demonstrate to prospective players and managers that we are a top level place and somewhere they would be pleased to work and also would start to rekindle the idea in opposition clubs and fanbases that we are a club that should be respected, if not feared, on the pitch. Much as it pains me to say it, we have become a club that too many of the top clubs view as fodder and too many clubs at the bottom of the league view as an opportunity to take points from. Performing, and performing well, in Europe may help us develop that aura that helps so many other clubs before the opposition even cross the white line.It's prestigious enough that just being in the CL is fine. The Europa League not so much.
I'd still be upset if we were rotating for every CL game just like we typically do in the Europa. My bigger problem is not that we don't win it, but that we don't treat it with any type of priority. Why is it so important to qualify for something if we just want to treat it as a burden?