An intellectual could argue Bartons points much more eloquently and receive a lot less flack as a consequence of that.
Bartons main argument is that men and women's football is played to different standards therefore punditry on the mens side of the game should be predominantly ex male footballers. That in itself has some validity and shouldn't be seen as out right misogynistic, however the way he delivers that message in an often unsavoury manner makes it easier for the woke extremists to refute everything he argues.
As a commerical photographer I find the whole modern corporation/virtue signalling phenomenon fascinating. If I order a Domino's its because the pizza is nice not because they post witty tweets on social media. People who love FB92 on GOT do so because of his footballing/philosophical wisdom not because of his ravishing good looks.
These young marketing graduates who are gaining employment into these companies are often failing to acknowledge the reality of core business objectives / target audience and fall down the rabbit hole of thinking virtue signalling = £££. Sky Sports for example wont see a surge in new subscriptions from female viewers because they replace a male pundit with a female one on MNF or soccer saturday - if anything they're more likely to rile up a small section of their already subscribed target audience (men).