Sadly this is true.
I'm sure his celebrations after scoring for the Baggies were very similar. He's a young lad, ambitious and will do what he thinks is right for him at this stage in his career. As it happens I think Everton, Martinez and Lukaku is a perfect tri-something-or-other at this time and, if he signs, we'll grow together. If that happens his love for the all things Evertonian may grow, but at the moment, he just fancies us a bit, likes the idea of something hot and sweaty, but doesn't necessarily want to spend the rest of his life with us.