Mogwai
The Hiphopopotamus Rhymenoceros
That said we get all the "profit" back from that investment. If he had stayed at Chelsea, all that time/money would have gone down the drain. This is a great investment. Like all "investments," there is a certain amount of risk, but I love it because it is bold and at the same time informed (he has scored for fun with us), it energizes the team and the fan base, and it makes a huge statement of intent. We are no longer flying under the radar: that incurs risks of course (we are no longer plucky everton, but "pretenders" who the media would love to fail), but it also generates interest (and fans and revenue).
Its funny how the influx on new fans from Bosnia (Hi Mick!) and America after the world cup may come to think that this is the norm.....When we have really suffered for oh so long....