Yeah but maybe because they have done so much for her so far, and in a time when she still needs to be found, they are right to campaign.
I don't think you can gauge a child's life against the opposition and the possible media attention.
But we are not in the business of looking for children, the media have forced this upon the club, the same way it would be forced on Man U or Arsenal if the kid was a fan of that club.
I'm sure if there are children missing the police and interpol are doing their utmost to find them, but this is a special situation because of how the media have played it.