Thats why I am asking really mate. It's an interesting case study.
FWIW Everton did similar to that under early Kenwright. Had heavily discounted kids ST. Always felt it was really sensible and has probably allowed us to maintain and grow the fanbase in what has been difficult terrain.
I suppose the interesting question is, to what extent has City's success allowed them to potentially overtake United amongst the next generation.
I live down south, and I will see kids in City shirts now, which is just mad when you grew up in the 90's. So something is clearly starting to happen.
The likes of me and you will obviously look down our nose at how young people chose their teams. And in a lot of ways for good reason, as it's a break with the working class, local bond of a team. But loads of kids will just pick the team with their favourite team, or at times payer on the latest Fifa game. If that is KDB, they will follow City. It's a bit nuts really but part of me thinks, if you didn't grow up into a football family, that's probably how you end up with a team.