Maybe, or maybe it's a reflection of how Ratcliffe and Ineos run as a business model, which isn't always great for the staff who work there.
Their root and branch review, led by a scouse RS, was done in a way that is typical with their modus operandi of reshaping failing or fledgling industries.
It wasn't run in a way that you'd normally attribute with a football club, so the shorter contract length would suggest they want quick changes with lower risk to them.
This is about improving their top line - nothing more, nothing less. Upsetting people along the way, including the fans, won't be something they'll worry about.