You make his job sound easy, never weighing up his performance against the difficulties faced.
A few examples:
1. Everton, without the likes of Carlo at the helm, rules out a lot of players
2. The pool Brands gets to negotiate in is highly competitive and limited relative to the expectations and standing of Everton - a club which is becoming more and more unique in this way. Who are we competing with for players (just within the PL) - Man United and Chelsea or Wolves and West Ham. Everton lies somewhere in between, more likely to get a Man U cast off and a Wolves player looking to go further. Squeezed between the two, beyond these types of transfers- its limited.
3. Many of the up and coming most talented players we could of had a chance at signing are choosing not to go to non top six PL sides, they'e choosing leagues like the Bundesliga and sides like Red Bull Leipzig and Leverkusen. This is resulting in talent and quality of play, outside the top six, declining in the PL. They are just as likely to choose Red Bull Salzburg. If your young elite talent looking to get into the worlds top side these types of clubs are arguably a better stepping stone. Its partly because of European football, partly because the football is a bit more freer. Mid table clubs in the PL do not take the risks that other leagues do bc the cost of failure is bigger in the PL.
4. But the biggest thing for me Dave, you don't make the link between the difficulty of achieving a CL level squad while you have guys like Raiola manipulating the playing field to suit his (and others) narratives. Where does Everton fit into these narratives? There's very little Brands can do about these scourges. Yet the expectations remain.
What has been argued by many on the forum, post Moyes, has been until we get a top coach with pull (not a Silva or a Martinez) nothing much was going to change. Well the club's got one now. Lets see what Brands can do....over the next few seasons.