It's simple in theory.
Get the squad size down to 23 whilst maintaining the right balance in terms of age, experience, and positional cover.
Not an easy task given the very lopsided squad that they inherit.
We would lose 10 players in net terms but getting decent offers from other clubs, and getting players on contracts to accept those offers, will prove to be difficult in some cases.
There is a lot of work to be done and I think it will take about three years as I see it, the typical length of a managers contract, to see some results. There will be a lot of teething problems to be expected too.
I can't see us spending big, I think the focus will shift to signing younger and more adaptable players, and players from less expensive markets, supplemented with the odd more flashy signing here and there.
Personally I am concerned about the liberal spending, we all want money invested in the team but not if it comes at the cost of making the club less stable financially in the long-term. We have to be disciplined, with excellent scouting and analysis. Buy low and sell high, use the loan market, be as creative as we can be. That is the challenge for Brands in essence.