I explicitly said that I am fully aware Everton do not look at what Gary from Kent is saying.How does him interviewing Tyson Fury in any way confirm that Farhad and the board read Twitter and think “oh no, Gary from Kent called Brands a nob, the fan base is turning, this isn’t good.”
They do however use social media to track trends. They use it to gauge fan reaction to certain things.
If the fan channels and podcasts and blogs are full of criticism, it is only so long until - given the way modern media works - that leaks into the mainstream press. It is only so long until the minor shareholders start asking questions, when they get the chance. They didn't this year as such because it was a preset presentation with a very brief Q&A at the AGM.
Every club uses social media to a very large extent these days, not just for outreach. That was my point. And a point I explicitly caveated with that I know full well Farhad isn't going to look at what Gary from Kent is saying and make up his mind based on that.