The National Trust.
It seems to be run for the middle classes.
The grounds of Speke Hall, cafe and kids play area used to be free to get into, with only the hall having an admission price or free to National Trust members.
( which is fair enough ).
Other than to National Trust members, it now costs £8 for an adult and £4.40 for a child to get access into anywhere, inc all the areas that used to be free.
The net result is that people with kids who wanted to use the play area or people who just wanted something to eat or a cup of tea now have to pay for the privilege.
Or they walk away and don't come back, leaving the place empty and without the money they would've spent.