Toast
Player Valuation: £80m
We've got through loads of ink during lockdown printing out the homework set for the kids.I had a very early bubble jet and it was cheap as chips to run. Then one day some marketing berk had the idea of loss leading people with the machine and stinging them on the consumables. The exact opposite of how I like to work.
It's a licence to print money - an utter rip-off- the modern day double glazing scam. Years back for photos I spent extra cash on a printer that recycled the ink they otherwise waste in their regular head cleaning routine. I only really used it for the odd photo and had used hardly any ink. Then I went to use it after a year and the printer told me "your ink is out of date please replace" and refused to work.
Oh really, thought i. I took the thing apart and found a tiny button cell that kept its memory of the date alive, and hey presto it worked. Same ink was working 2 years later.
Have stopped playing that daft game now. I have a laser for b&w print and in the odd chance I ever want to print a photo I'll go off to boots with a memory card. Mug's game is printers.
Not really much else we could do about it.
Buying a new printer with some ink in it, is actually cheaper than buying the branded multipack.
As you say, a mugs game.