Which can only be done via inflated/doped sponsers which is why the only path to success is with a gulf buyout.
Newcastle went from a £6m a season shirt sponser to a £25m a season one + a £8m a season sleeve sponser both from Saudi owned companies. They'll like also do a naming rights for SJP.
In comparison Leicester won a league title, got to a Champions League Semi Final, played 2x seasons back to back in europa league and won an FA Cup yet their shirt sponser is less than ours.
In short - MSP may be able to get us a few quid more in the coffers but they / any owner are wizzing in the wind as its simply not enough to cover the costs of funding a team of quality to be in and around the european spots consistently.
Its why our long term outlook is unfortunately that of a Crystal Palace / Brentford type club now - midtable mediocrity.