I am concerned about a company like MSP taking over Everton as they are all about profit. They don't care about our History. We go along with the assumption that the more successful we are the more profitable we will be. But what happens if making us successful requires a level of investment that means the owners would never make a profit or have to invest billions before the club starts seeing a profits like the state owned clubs are doing.
MSP wont be like that. What happens if the way to make Everton profitable is to cut down dramatically on wages/ transfers and we then become a yo-yo club where we are still profitable as a championship because we are getting periodic seasons in the premier league with the tv revenue and then parachute payments whilst in the championship.
At the moment the Premier League is 6 teams (extending to seven with the inevitable rise of Newcastle) followed by 13 championship clubs and Everton. the 13 championship clubs are clubs in the premier league that are on a conveyor belt with the clubs that are in the championship, swapping places when it is there turn to go up or down. Sometimes along that journey when promoted they have good or great mini periods i.e Leicester and Brighton before invariably getting related again
Everton are a club in limbo. We are not good enough to join that 6 or 7 and would require massive investment from a sugar daddy to get there and stay there. However even though we have been so poor the last two seasons we still cant put ourselves as one of the rest, the championship club 13 because we have never been related from the premier league so have never been part of that conveyor belt. Leicester had finished 5th twice and 8th in the previous 3 seasons before last season and were champions 5 seasons ago. The season before last we just avoided relegation yet when it came to it last season they went down and not us, because they are a championship club at the end of the day and we aren't yet
I am really proud that we have been a top flight club for 121 out of the 125 seasons of football and I worry that that record starts to be chipped away at because we have ruthless owners who think nothing of that and only profits and if cutting costs to make a profit means 1 or 2 seasons out of every 10 we could be in the championship then not only are we never going to be one of the 6 or 7 top clubs again we would be also losing the very thing that sets us apart from the rest
I think the concerns are valid but we also have to apply a wider context.
Many would like a Sheikh to rock-up but it isn't happening.
We have been run in an amateur manner, by relative amateurs for the entirety of the Premier League era, and despite what seems like best efforts, have not been relegated. Yet.
We will have to see the finer details of MSP's investment when it emerges. I will accept the club being run competently and as a tight ship simply as its the best case scenario for the time being. If the club even moderately gets its house in order, and with the new stadium, there is the potential for a brighter future.
The DOF / manager have to be supported with a budget of some degree to rebuild the squad and if that doesn't happen, then we are in big trouble. We will have to sell high and buy low. In that sense I have no problem with paying lower wages. If we get recruitment right, it's difficult to envisage how we don't improve even spending a fraction of what we did before.
Recruitment is key above all and everything else - including the stadium. It has to be left to the football professionals. If MSP recognise that, and recognise the need for some degree of initial working capital, as well as allowing proceeds of sales to be fully or near fully reinvested, then I'll take that.
It may not be what some want to hear but its possible to do this and be comfortable in mid-table for a few seasons, in such case you are near to being back in Europe anyway. It wouldn't be dancing in the streets time, but a period of modest stability and growth, that will do me if it's on offer.