Yup, and you have people equating Farhad Moshiri - a man who has pumped millions of pounds into the club - with Bill Kenwright - a man who oversaw a generational decline in the status of the club.
Big clubs show ambition. Big clubs also make mistakes, but when they do they attempt to rectify them. Moshiri can, like any leader, be criticised for many things, but up to now a lack of ambition or financial support has not been one of them.
Evertonians get outraged at suggestions that Southampton or West Ham or Leicester are comparable clubs. They spit fury when Sky exclude us from any discussion of title contenders when we sit in the top six. Yet, they scoff at genuine notions of ambition, such as the idea that Moshiri might attempt to contact somebody like Conte, despite the demonstrable proof of pulling the great Carlo Ancelotti from his hat 18 months ago. Big clubs, great clubs, contact the likes of Conte and Ancelotti when they have a vacancy. Are we not a big or great club? We sure like to tell ourselves that we are, yet we seem happiest when settling for modest figures like Moyes, Martinez, or Potter. It's as if we are afraid of being perceived as "too ambitious" and that there is a steady, methodical way to join the elite that is more enduring and permanent than simply throwing money at a demonstrably successful elite-level manager.
The facts are staring us in the face. The average managerial tenure is 18 months. Young, unheralded go-getters get poached just as much as elite megastar managers like Carlo. If a manager if not poached, he gets sacked. If he doesn't get poached, he's usually not done much to become attractive to the elite. Is that what we want? A steady mediocrity doing his best to ensure a 9th place finish each season isn't going to return us to the top table. If he's any good - and achieves, say, a surprise top four placing - he'll be snapped up by a bigger fish. So, let's stop demanding that the next man stays a decade at Everton. That really is not a realistic prerequisite. The only criteria should be: can this man be expected to improve us within 18 months? Because after that he - and we - is on borrowed time.