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New Everton Owners: The Friedkin Group

What do we reckon?

  • 👍

    Votes: 852 72.7%
  • 🤷 | 🧀🥪

    Votes: 277 23.6%
  • 👎

    Votes: 43 3.7%

  • Total voters
    1,172
A few thoughts here.

There will definitely be some revenue growth from the stadium because of increased capacity and ticket prices. This is the main source of revenue growth from the stadium.

That extra tenner people spending you mentioned has been factored into the agreement with Aramark and that 20-30 million figure for catering will be for a period of 10 years not a single year. Any spending on the concourse will go to Aramark, not us. I've worked for them in stadiums this side of the water. They pay a fee for the contract and keep any profits.

The kit deal has already gone up, in line with inflation really, and is divorced from the stadium having an impact on that.

There will be some growth but I'm not as optimistic as some of the figures you've put there.

Yea very fair point mate, there is some double counting from me. Is the booze as part of that? You wonder if there's some optionality if we sell more?

Also, events could be factored in, at maybe 5m a pop.

The kit manufacturer is factored in, but that's part of the 40m I think. That's already gone up by 10-15m. If they can repeat that on sponsor, and add new ones, as well as a stadium sponsor and I don't think 40m is that outlandish.
 
A few thoughts here.

There will definitely be some revenue growth from the stadium because of increased capacity and ticket prices. This is the main source of revenue growth from the stadium.

That extra tenner people spending you mentioned has been factored into the agreement with Aramark and that 20-30 million figure for catering will be for a period of 10 years not a single year. Any spending on the concourse will go to Aramark, not us. I've worked for them in stadiums this side of the water. They pay a fee for the contract and keep any profits.

The kit deal has already gone up, in line with inflation really, and is divorced from the stadium having an impact on that.

There will be some growth but I'm not as optimistic as some of the figures you've put there.

Some of the people on here are in cloud cuckoo land on the figures they've quoted on revenues at BMD

They've treated BMD as a 64,000 seater stadium with 10,000 hospitality

Rather than 52,000 with 5,000

When you warn them their figures are too high, they throw a tantrum

I expect Friedkin Group to get rid of some of these contracts. Castore and others
 
Watching James Horncastle on The Athletic podcast there. Gives quite a brutal assessment of TFG mainly centered on poor player and manager recruitment and PSR issues. Doesn't think they are big enough to manage both clubs and the recent issues are going to be a forerunner for the sale of Roma.

I do think recruitment has been an issue for them. They spent relatively big in their first season but got no benefit in league placings and that has continued. The Europa Conference win and Europa League final may have masked their league placings to a degree. It should be much easier to get Top 4 in Serie A for what they spent.

They appear to allow football people to do their jobs though so their choice of DOF and manager when those changes come will be the center of everything, but that's the case for all clubs. You would hope that Everton can be the beneficiary of the mistakes they've made at Roma.
He could be 100% right about all of that and it still doesn’t overly concern me.

This club was in something close to an existential crisis, and Friedkin brings stability we’ve been desperate for.

Maybe they’ll be a bit like this anaemic Labour government. They might be dull and not doing the bold and exciting things we hoped they might, but at least it’s not the Tories.
 
Dan Friedkin was born in San Diego, USA.

It's about to be chill vibes brah

were about to sign an American soccer player with dreadlocks

"i keep it chill smoke the up the field with my SOCKA SKILLZZ!!"
 

He could be 100% right about all of that and it still doesn’t overly concern me.

This club was in something close to an existential crisis, and Friedkin brings stability we’ve been desperate for.

Maybe they’ll be a bit like this anaemic Labour government. They might be dull and not doing the bold and exciting things we hoped they might, but at least it’s not the Tories.

You are correct. The "existential crisis" was the tens of millions of pounds of INTEREST CHARGES per year we were facing from the likes of RM&F

At least £30 million a year in interest charges. All the fault of Bill Kenwright (and Farhad Moshiri)

That has been utterly killing the club for the past three years at least

Cutting that debt down and those interest charges will breath life back into the club, that was dying by bleeding out

We have to take care in how we are ran.

It's not as some people claim (see my last post) in terms of BMD is not big enough really for our needs

But we were in an "existential crisis". Absolutely we were.

From public information I could find, R&MF started loaning to the club in 2016, around 6 months prior to Farhad Moshiri arriving at the club

This appears to be tacit admission that R&MF are the "on shored" version of VIBRAC that was "off shored" previously. The loaning of money of which from off shored lenders was banned in 2016 (8 years ago).

That's how it appears

 
Yea very fair point mate, there is some double counting from me. Is the booze as part of that? You wonder if there's some optionality if we sell more?

Also, events could be factored in, at maybe 5m a pop.

The kit manufacturer is factored in, but that's part of the 40m I think. That's already gone up by 10-15m. If they can repeat that on sponsor, and add new ones, as well as a stadium sponsor and I don't think 40m is that outlandish.
The booze is definitely part of that contract with Aramark and probably the main value driver.

That Castore deal is madness to me. If they're paying us over 20 million year compared to the 8 or so we got off Hummel that's unreal to me. I can't see how it's making Castore money but that's their money.

I can't see us achieving similar replacing Stake as the shirt sponsor, at least not without considerable performance increases. We already went for the biggest return we could get here.

It will be interesting to see what is worked out regarding the stadium naming rights. I assume we had to return that 30 million to USM, although that was just for the right of first consideration I think so nobody really knows what could feasibly be achieved there.
 
Some of the people on here are in cloud cuckoo land on the figures they've quoted on revenues at BMD

They've treated BMD as a 64,000 seater stadium with 10,000 hospitality

Rather than 52,000 with 5,000

When you warn them their figures are too high, they throw a tantrum

I expect Friedkin Group to get rid of some of these contracts. Castore and others
Castore will be the last one they get rid of.

It's paying us far more than anyone else would to make our kit.
 
That deal with Aramark sounds rubbish. EFC get £30 million over £10 years and that's it? Can't be right, can it? £3 million for all the food and drink consumed in a season. Surely we've sold ourselves short?
They haven't published any details of what exactly the deal is but I can guarantee you from experience that if Aramark is involved it will be overpriced rubbish quality food at daylight robbery prices because their business model is based on the fact that once you're in the sports facility they own the catering contract for then they have a monopoly.

I'm curious if anyone knows of any other facilities in the UK that are Aramark operated. The ones this side of the water are all the same.
 

Thought this quite a good read from the Guardian, though epitomy of 'Everton that' I did like "weapon of mass distaction"

For everyone’s sake, let’s hope Everton takeover deal is more than a distraction​

Jamie Fahey
Jamie Fahey


Change is needed, but with hope comes expectation, and that’s a perilous thing at Goodison, including for my agitated mother
Thu 26 Sep 2024 10.33 EDT
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It’s not joy. It’s Everton. Joy has not got a look-in since Carlo Ancelotti gave up his £12m-a-year Goodison gig for the soothing tranquility of the Bernabéu. It’s not relief either. Because, just like the Premier League offering a valid explanation for its brazen points-deduction shenanigans last season, it simply hasn’t happened yet. This latest takeover twist feels more like a distraction.

Forgive me for not yet lobbying Liverpool city council to allow Dan Friedkin to build a landing strip in Stanley Park for his vintage military aircraft in honour of the US tycoon handing Alisher Usmanov’s bezzy mate, Farhad Moshiri, a fleet of Toyota Tundras stuffed with US dollars to finally walk away from the club he so nearly broke.


Everton players huddle before their Carabao Cup tie against Southampton
Friedkin Group agrees deal to buy Everton from Farhad Moshiri
Read more
Until it’s done, I can’t see it as anything other than a bitterly cruel deflection. Not the soul-crushing 93rd-minute Michael Keane own goal sort. No, I fear it could be another of those crude PR diversions that send the collective Evertonian gaze away from the self-inflicted disasters on the pitch and the equally unsightly league table. It’s become quite the tradition in Liverpool 4.

Humiliation at home to Liverpool under-12s? Never mind, here’s an artist’s impression of the new ground. Rafael Benítez in for Ancelotti and James Rodríguez? Look lads, spades in the ground at Bramley-Moore. Another capitulation against Bournemouth? Listen up, it’s Mr Moshiri on TalkSport.


Slipped into the bottom three? Breaking news: sub-prime Baseball Caps Inc agree deal to buy EFC. Fan protests over boardroom stasis? Revealed: Headlockgate. EFC’s latest suitors do one? Here’s some boss slo-mo drone footage of the new south stand. One point from five games? You get the picture.

But let’s just presume for a minute this is not another weapon of mass distraction, and Moshiri’s comically titled Blue Heaven Holdings is finally about to relinquish control to The Friedkin Group. The first thing to return would be hope, unfortunately. With hope comes expectation. And we’ve had an unhealthy amount of that for a club that’s been run more like a pop-up corner shop under Moshiri than a giant of the English game.

Some expectation is vital, of course. Nil Satis Nisi Optimum. This is Everton, after all. Actually, that’s untrue. It’s not been Everton for a few years now. It’s That Everton. Or rather, That [Poor language removed] Club, a phrase that’s become the go-to weekly conversation starter with my sons and my mother, a blue-blooded lifer who has resided within earshot of Goodison’s howls since the last relegation in 1951. It’s TFC these days in our house, not EFC.


It wasn’t all bad under Moshiri, though. He spent the dough early doors, as many fans appreciate. But the issue was how. First, by handing Bobby brown shoes Martínez £10m to stride away then throwing £5m at Southampton for the nakedly under-equipped Ronald Koeman. Then came the three No 10s (Wayne Rooney, Davy Klaassen and Gylfi Sigurdsson), countless ordinary Joes recruited for superstar fees and a revolving door of managers and half-baked footballing identities. Sean Dyche is the eighth permanent manager in eight years to try to make sense of it all.

Everton’s new stadium is taking shape at Bramley-Moore Dock.
View image in fullscreen
Everton’s new stadium is taking shape at Bramley-Moore Dock. Photograph: Peter Byrne/PA
Bill Kenwright’s billionaire of choice can lay valid claim to being the most wasteful misdirector of football in history. It might have been very different had Vladimir Putin’s invasion of Ukraine not indirectly put an end to Usmanov’s considerable backing. With the new ground almost completed, what can a US tycoon with a part-time commitment to fly-on parts in Hollywood movies and helping retrieve the remains of Missing In Action war missions do for us?


By all accounts he’s got the dough, which is a start. If nothing else, Friedkin can provide debt-free stability that permits exhausted fans to swap talk of profitability and sustainability rules and amortisation for more uplifting observations about Dwight McNeil’s pace, 30% possession and why Iliman Ndiaye’s early brilliance means the lad’s not quite settled yet. According to a Roma aficionado I know, though, there’s no guarantee of real culture change.

Yes, Dyche will be gone sharpish. This is the iron law of takeovers. But it’s not an instant must for me. I feel he overachieved last season and am confident we’ll be fine again once the season actually starts on Saturday with Jarrad Branthwaite fit again. But the football’s harrowing at times. So when he goes, the new man must symbolise a longer-term vision.


Alignment is the buzzword for successful modern clubs. Everton need a significant upgrade in professionalism and commercial savvy off the pitch allied to a common thread on recruitment, playing style and philosophy from first team to academy.

The Roma supporter view is that Friedkin never speaks in public and prefers short-term, fan-pleasing appointments at the expense of long-term club stability. At its worst, this could turn out to be football’s equivalent of UK politics in 2024, where the perpetrator of a ruinous era of overspending/austerity is finally ejected from power only for the new regime to scrap the pensioners’ season ticket discount after claims of a black hole in the finances.


Then we discover the new architect of “change” is so cheap and biddable he’s getting his flying goggles free courtesy of a faceless post-Soviet oligarch.

Being positive for a minute, which is about as long as I can last, my Roma contact is convinced Friedkin will focus fully on Everton given the Premier League’s extra financial clout. So with a fair wind, the recovery pilot with expertise in repatriating the detritus of torrid conflict zones may just be the man to recapture the soul of a lost and wayward football club.

And me ma can start calling it plain old Everton again.

It isn't.

Moshiri is toast. He's ran out of time (and money)

I was trying to tell people for weeks TFG were still around.


This is NOT a distraction technique. Moshiri is done at Everton. Remember what Aliya Captial said he was. A "distressed seller". Moshiri does not want the liability for loans that are due. He's done.

The only thing I'll say is that people should not expect this to be 100% fully complete before Christmas due to the ongoing Leadenhall thing. Friedkin Group won't officially "complete" until next year, although they can support the club in the meantime and structure the finances of the club. Or begin to.

This is why Textor really was never a viable proposition. He wasn't really ahead of TFG at any point either.
 
Castore will be the last one they get rid of.

It's paying us far more than anyone else would to make our kit.

Their product is absolute junk and you only need to see Aston Villa and Newcastle to realise they will be JETISONED by The Friedkin Group at the earliest opportunity

It's damaging the brand and the club's revenue frankly.
 
They haven't published any details of what exactly the deal is but I can guarantee you from experience that if Aramark is involved it will be overpriced rubbish quality food at daylight robbery prices because their business model is based on the fact that once you're in the sports facility they own the catering contract for then they have a monopoly.

I'm curious if anyone knows of any other facilities in the UK that are Aramark operated. The ones this side of the water are all the same.

Sodexo have had equivalent monopolies on this side of the pond mate.
 
That deal with Aramark sounds rubbish. EFC get £30 million over £10 years and that's it? Can't be right, can it? £3 million for all the food and drink consumed in a season. Surely we've sold ourselves short?

3 mil a season??? That's a joke if so.

We'll make that in 3 games with all the beak heads trying keep their mouths from going dry.
Don't count on any of those figures. They're just numbers that @catcherintherye was throwing around but I haven't seen anything detailing that deal with Aramark anywhere.

It's probably a great deal from the perspective of the club.

They don't have to deal with any of the catering operations and they get a guaranteed return they can book every year with certainty.

It's the catering version of the kitbag deal. The club avoids the costs and risks of managing the operation and guarantees a profit. When the organization is clearly a disaster as far as senior management goes and we were desperate for cash it isn't a mystery why they would take that.

In fact, it's an exact repeat of the situation that led to the kitbag deal under Kenwright. We can't manage anything so the safe bet is to take a guaranteed return and sell off the rights.
 
Don't count on any of those figures. They're just numbers that @catcherintherye was throwing around but I haven't seen anything detailing that deal with Aramark anywhere.

It's probably a great deal from the perspective of the club.

They don't have to deal with any of the catering operations and they get a guaranteed return they can book every year with certainty.

It's the catering version of the kitbag deal. The club avoids the costs and risks of managing the operation and guarantees a profit. When the organization is clearly a disaster as far as senior management goes and we were desperate for cash it isn't a mystery why they would take that.

In fact, it's an exact repeat of the situation that led to the kitbag deal under Kenwright. We can't manage anything so the safe bet is to take a guaranteed return and sell off the rights.

The safe bet ... for incompetent people at the club

You mean.
 

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