I think they should target brands who's own marketing/branding is aligned with our colours, I'm not certain but I have a very vague recollection of Pepsi sponsoring a team on the continent in the 80s/90s? They are the first I thought of but there are no doubt others?!
You've not got any tattoo's or Social Media I presume!
The rest of the statement I agree 100% and that is how it would be in a perfect World, which as an Everton supporter you know this isn't! It's ALL about the Money but
@Mr Happy has Nailed It for me if we could, show all the good we do for the City and wider region in general, plus promoting a great Club charity.