No expert, granted. But the idea I thought was the Liverpool Waters development, which is all fine and dandy in that nice brochure, but is actually currently acres of flattened docks. And has been for a very long time.
Peel own most, if not all, of said dockland. Current yield; Zero.
If our ground is built at the northern end, ie, BMD, then the attraction to other developers/Peel is to fill in the gap back to Town. Several have already been proposed/planned/started, I think. The Tobacco Factory flats for example. (Got them in Bristol btw).
Just fits to me. EFC at the top, flats, restaurants, plazas, offices, stretching back to the city centre.