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Player Valuation: £30m
Because we wouldn't get relegated. We could keep the squad at a level to achieve mid-table with selling players and reinvesting.
It's not just the extra seats but if you read the report it's also the additional revenue we would get from the bars and restaurants included in the complex.
Think about how much money all the pubs etc do in and around Goodison on match day that the club sees no money from. We could be earning a cut from all of that. It's also the reason why redeveloping Goodison isn't an option.
A new stadium would more than pay for itself over the next decade. We just need to take a hit now to fund it rather than try and keep pace with the top 6 which we couldn't do anyway even with the extra sky money.
Easier said than done, and thats assuming all the other teams in the league are going to stand still too.
The fact is match day revenue is becoming less and less relevant with each new bumper tv deal. Building a new stadium is something this board will not take a risk on.