The digital model stuff has been going on for years, it's nothing new really. Nor is the offsite manufacture, again, that was done years ago, even further back if you consider prefab housing. Also on this scale, I remember doing a design for the SECC in Scotland, and much of that was to be prefab'd and lifted in on-site. DfMA has been happening with services for probably 15 years now, full service risers lifted in on site after being transported from the facility and service modules lifted up to ceilings to complete entire floor installs.
Still, its all really good stuff.