On the issue of making this home when it's built: article on the teething problems fans have with getting used to their new stadium and the issue of transferring identity over from Goodison.
This is the City/Etihad experience:
TL;DR - obvioulsy....
Part 1.
Manchester City, mobility and placelessness
In a contemporary football landscape of locational and geographical change, the analysis of Manchester City Football Club and the relocation to the City of Manchester Stadium highlights some interesting issues surrounding the new British football stadium and a sense of place. In reaction to the placeless stadium environment, thinking around the sporting tophilia can then be developed around these new cultural spaces by looking at how the power of the fans to refigure and renegotiate their fandom has been used in a variety of ways to try to create a sense of identity within the new stadium space. A bringing of the ‘old’ to the ‘new’ appears to be central to the attempted creation of place in these new social spaces with no history or identity of their own, whilst the physical presence, organization and mobility of activated fan groups such as Bluewatch present not only the collective concern over the ability to identify with the new stadium environment, but also demonstrate the power to organize as a collective force to make an impact on how the stadium is appropriated and to change activity within. With the current drive to relocate within British professional football showing no signs of slowing down, the move to these new stadiums will continue to be a rich and fertile ground for the analysis of the sporting tophilia and indeed for the development of football fan culture itself.
We are not, we're not really here,
We are not, we're not really here,
Just like the fan of the invisible man,
We're not really here.
On a gloriously sunny day in Manchester in May 2003, Manchester City Football Club played its last ever home game at Maine Road stadium, home to the blue half of Manchester for 80 eventful and often turbulent years.
1 As Moss Side, Manchester waved goodbye to professional football at one of British football's most traditional and historic grounds, Manchester City Football Club took up full time residence in the new council-owned City of Manchester Stadium, a venue which was originally built for the Commonwealth Games held in the city in the summer of 2002. The famous City chant took on a new meaning ‘we
are not really here’!
2
This new community facility, situated some five miles from Maine Road in the east of the city, was designed by Arup Associates and constructed by Laing at a cost of £110 million. The stadium itself was funded by Manchester City Council and Sport England and it is the redoubtable centrepiece of an area which has become known as ‘Sportcity’. This integrated leisure development also hosts the Manchester velodrome (built in the 1990s), an outdoor athletics arena, an indoor tennis centre, and also incorporates a range of commercial developments in what is all part of a wider regeneration project on a former brownfield site known as ‘Eastlands’. As the summer of 2003 saw Manchester City FC become the seventeenth British professional football club to relocate to a new stadium in the post-Taylor Report era, it can be argued that this contemporary move by a football club to a facility with a remit far wider than the hosting of Manchester City home matches, allied with the internal dynamics of the new stadium itself, and with all things ‘Maine Road’ seemingly haunting the new stadium development, allows for some interesting issues surrounding the stadium and a sense of place to be raised in relation to those supporters who gather within its internal spaces on a matchday. As part of this supporter relationship with the stadium, the widely held charge of the new stadiums built in the post-Taylor Report era being ‘placeless’ environments is something that can be examined through a detailing of the City of Manchester Stadium and its hosting of Manchester City FC.
It has been through the eclectic sports-geographic writings of John Bale,
3 who has been the pre-eminent author, researcher and critic working within the growing sub-discipline of the geography of sport, that we are introduced to a range of theoretical insights into the sporting space and place of the stadium. Drawing on the work of geographer Edward Relph in
Place and Placelessness and the notion of an ‘authentic sense of place’, which Relph describes as ‘that of being inside and belonging to your place both as an individual and as a member of a community, and to know this without reflecting on it’,
4 Bale believes that ‘such authenticity is threatened with the development of the sanitised, safe, concrete but “placeless” stadium which will possess fewer landscape elements and simply less scenery for the spectator to absorb and enjoy’.
5 Bale draws heavily on Relph's notion of placelessness which in its geographical sense describes places as looking and feeling alike with ‘dictated and standardised values’.
6One of Relph's five characteristics of placelessness,
7 which Bale believes can be applied to the football environment, is that of uniformity of design which Bale believes can be related to the tendency towards the uniformity of design in international styles of architecture.
8 Further drawing on Relph,
9 who sees modern landscapes as becoming increasingly dehumanized and rationalized spaces, Bale sees the modern football ground and its ‘concrete-bowl’ model
10 as being a sporting example of this rationalization of the British landscape. Further drawing on a wider literature in relation to this more placeless landscape, Bale also identifies with the work of Marc Auge who believes that within society there is a tendency to create what he calls ‘non-places’.
11 Auge identifies that ‘a space which cannot be defined as relational, or historical, or concerned with identity will be a non-place’.
12 Bale believes that in an increasingly homogenized, more standardized football landscape, the establishment of these non-places may well dominate the city skyline. John Bale's theoretical insights into the placeless stadium can undoubtedly be recognized through an appreciation of the contemporary football landscape. They have also been backed up in an empirical sense by studies such as that conducted by one of the present authors
13 into the stadium and topophilia which have shown that the lack of individual elements and place-like qualities contained within these new football spaces has led to them being defined as ‘characterless’ and sterile structures which are perceived as suffering from a lack of identity as a result, in what has become a more homogenized stadium landscape, and a world of mobile city cultures. Certainly with regards to the placeless stadium and an understanding of a ‘non-place’ as applied to the sporting arena, it can be argued that through an analysis of the City of Manchester Stadium, there is a lack of identity with the built environment. This multi-functional sporting and cultural facility can be seen to suffer from a lack of a relational and individual binding to Manchester City FC, and its past, which raises questions regarding City supporters' ability to identify with this new social space and how this impinges upon identity formation within the stadium. This, however, is all played out within a stadium built with a wider community rationale of inclusion through building design which has allowed ‘other’ fan communities to be more fully integrated into the City matchday experience.
In May 2003 the Kippax, Platt Lane, Main and North Stands emptied themselves for the final time at Maine Road Manchester, home to City fans for generations, as misty-eyed nostalgia was awash within the Moss Side half of the city,
14 the club having been down in the 3rd tier of English football a few years earlier.
15 Whilst this has become the norm within football fan communities when stadiums and famous ends are lost to the bulldozers and new inner city dwellings, it is important that this is not just seen as simply romanticism and unabashed sentimentalism. These traditional football stadiums can be understood as being historical social spaces where people's implicit understanding of these particular geographic areas could lead to a deep identity formation and the development of a sense of place within the stadium itself.
16 Traditionally garnered through the experience of returning to the stadium over time, the embodied and social experiences encountered within the stadium, and the all important sensory aspect to the stadium experience,
17 an understanding of issues surrounding the development of the sporting tophilia or a sense of place within the traditional stadium is important when performing an analysis of the new stadiums built in the post-Taylor Report era and the issue of place attachment (or lack of it) within these new sporting structures.
The City of Manchester Stadium was initially designed to be the host venue for the 2002 Commonwealth Games and was then subsequently passed over to Manchester City FC on a rental basis to ensure a lasting long-term use for the stadium itself. As well as being the new home to Manchester City, the stadium is also an important community facility where almost every day of the year there is activity within its inner spaces. This is undeniably a truly multi-functional stadium facility where other sporting and cultural events take place, including international football matches, rugby league internationals and rock concerts, whilst boxer Ricky Hatton, an avid Manchester City fan, has also fought within the stadium space. Indeed the stadium is such an individual form in its own right that it even has its own designated website, where it can be seen that Manchester City FC are merely just one of the many actors who ‘play’ within the generic stadium space. In traditional football culture where club and stadium were previously synonymous with each other, through this type of development in Manchester, it can be argued that there is a lack of a sense of ownership felt by the fans within the stadium space and a diluted relationship is subsequently formed.
Indeed to demonstrate the increasing importance placed on the hosting of other types of events within the stadium space which can be seen to marginalize the importance placed on Manchester City FC's role within it, in July 2008 City had to play the home leg of their UEFA Cup qualifier against Faroese outfit EB/Streymur at Oakwell, the home of Barnsley FC. The reason for this was that the playing surface at the City of Manchester Stadium had been left in an unsuitable condition due to a Bon Jovi concert having taken place within the stadium in the close season. It is certainly hard to imagine Manchester United FC being forced to leave the ‘theatre of dreams’ to play a Champions League qualifying tie at, say, Oldham Athletic's Boundary Park ground due to the Old Trafford pitch being destroyed by the comings and goings of a pop concert. Through an analysis of the case of the City of Manchester Stadium, the wider rationale of the multi-functional purpose built new stadium and the consequences of this are brought sharply into focus.