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New Everton Stadium

A Tech firm is the leading candidate? 'The Elon Musk Stadium'

The identities of the companies are not known but it is believed that a tech firm is the leading candidate to take the branding rights.

That tallies with recent comments from Everton CEO Denise Barrett-Baxendale who wrote in an open letter to supporters last Friday (23 December) that two new partners relating to the stadium would soon be announced
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Knowing us, it's Theranos. Bill agreed because he hopes they can make him live forever so he can maintain his vice-like grip on the club.
 
Google say they pay £7.6 m a year for a 15 year deal for the New England Patriots ground. I wonder who may be a significant, (but not THAT significant) shareholder.

Do they have naming rights of the Patriots stadium though? Think they just call it Foxborough Stadium
They used to sponsor it. It is now called the Gillette Stadium. I've never heard of CMGI but apparently they were massive during the dot com bubble

 

Would that have been in line with market standards though? I read Bayern/Allianz is only £6.4m p/y. Are deals like this not reviewed as part of FFP?
Only if there is a potential link between the two companies. So City I believe had their sponsorship audited aa they had shared in both companies. Or something along those lines.

If a company incoming has no tie to the club, then they aren’t limited to ‘market rate’ although you’d have to then wonder why overpay?
 
Only if there is a potential link between the two companies. So City I believe had their sponsorship audited aa they had shared in both companies. Or something along those lines.

If a company incoming has no tie to the club, then they aren’t limited to ‘market rate’ although you’d have to then wonder why overpay?

I also think being a new stadium the name will be synonymous with whoever takes the rights.

Buying naming rights for somewhere like Old Trafford, Anfield or Goodison doesnt make much sense as fans will always refer to it by their original names whereas BMD doesnt have that problem.
 

Thought they paid £30m for first dibs but no confirmed value on annual sponsorship?

Aye but rumours from those in the know suggested it was 30 millions over 10 years (think the DM went with £25 millions).

Either way we're down near £15 millions from FF alone and likely another £10-15 millions for BMD which is massive really considering our financial situation.

We needed to be holding oot for at least £20 millions for BMD imo.
 

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