Yeah sounds about right for a deal with Chang £100m over 30 years for the naming rights....
I think based on some of the deals done for other stadium names £10m per year doesn't sound that wild actually. You have to think, it's not just written on the side of the stadium, it's the name of the stadium every time it's mentioned in the media; newspapers, TV, Radio and online all around the world. Not to mention by the fans.
Tom Cannon mentions Airlines as being the type of companies that go in for this type of sponsor, I could go with that, it's a shame that Liverpool Airport don't really have any prestige brands flying from it, "the EasyJet Stadium" or "The RyanAir Arena", don't exactly sound great. But who cares as long as they are paying the bill....