brieverton
Player Valuation: £40m
He told a Spurs meeting in the recent past that they were less minded now than previously to do a naming rights deal.
They were linked with Google at one point. I can understand the reticence to a degree but they are in a much stronger position than us.
You get one go at it realistically so you have to make a call to stick or twist. I think there is a lot to be said for waiting a little. Look at how Villas fortunes transformed in a year. If that was us what would it do to the bottom line for sponsorship?
I understand the other side too though in wanting/needing to take the best offer on the table.