The name was arrived it in mins. No greater thought was given to it than that reslly. I don't remember any divide on it at all... we certainly weren't inundated with protests by Kirkby Evertonians, nor was it evident on any forums, far from it in fact.
Kirkby wasn't and still isn't in the city, so it was entirely factual and therefore by definition, not at all sensationalist or propagandist which implies a lie. There was a real potential threat to perception and identity and resultant marginalisation with any move to the peripheries, inside or beyond the city borders.... but the real issues were that the project was fundamentally flawed on multiple levels and that the whole motivation and process was entirely corrupt. All long since proven.