New Everton Stadium

[Bluebonic]

They said on north west news yesterday that they are doing a feature on the BMD test event tonight

 

[Lanolin]

Completely missing the point of the new stadium, the idea is to get people to spend, they don't want you to come to the match and then go home having spent £0 the idea is to maximise revenue streams, get supporters to spend while they are there, come early and leave later, getting the pricing right is vital!

It really depends what your idea of 'right' is though. I mean if you go to one of these street food market places that are all over the place now you're lucky if you can get anything for less than about £12, that's just the going rate these days. If you're expecting to go to a PL stadium and get pie and chips for a fiver then you're going to be sorely disappointed, but it's about finding that sweet spot. In a lot of ways quality and choice is more important than price (to a point obviously). To a large extent the people who want to eat and drink at the game will do so regardless, as long as the quality is there. I can't imagine me ever wanting to eat at the game, I don't think I ever have, but if I want to stay after the game and have a pint or 2 I won't be put off by it costing a quid more than it does in a pub down the road, more by them not having stuff that I want to drink.