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New kit?

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surely as some shirts will be cheaper to manufacture than others, but each kit still retails at £50, then it would be in Kitbag and Nike's best interest to go with the cheapest design, so that their margin's are as big as possible?

The margins are astronomical, regardless - to the point where potential volumes are the deciding factor. It's worth using a more expensive design, relatively speaking, if it means more fans would want it.

Say it amounts to a pound or two lost per shirt for a more expensive design, which is about a 5% hit. If that design makes the shirt more than 5% more popular with fans, it makes sense to go with that.
 
What the hell am I talking about?

Ignore the maths in that. I'm too tired for percentages.

I think I got what you're going for. let's say they make a 30% profit on each kit due to markup, if they improve the kit so it costs 5% more to make (25% profit margin now), but sales go up 5%, the club / nike still come out ahead.
 

Where's the ventilation holes money Bill!

Exactly

In all seriousness, I'd just like to know exactly why our kits don't have them, I mean, is it genuinely a case of the shirt costing 2 more quid each to produce or something? We basically get the same kits as Barnsley and Charlton, they don't get vent holes on their shirts, either
 

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