This is the an absolute master stroke. I mean, surely they'll get a Nobel prize in business or something for this discovery. I can't believe no one else thought about selling more physical products in more locations would equal more sales!
It's such a simple yet so complex concept. Honestly, my brain actually hurts just thinking about this, it's on par with string theory, the level of thought that has to go into this strategy, we must have some of the greatest minds in business working and partnering with Everton now.
The only thing that really worries me about going to Nike and Adidas is the price of the kits, for the "official" kit it's between £90 and £100 just for the shirt
A few have requested we collate all this and stick it as a pinned thread, so here we go...
Nice one to everyone who helps us out.
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