.... where it all went wrong.
I'll start - the summer of 2017, and we spent in the range of 135,000,000 quid on Davy Klaassen, Sandro Ramirez, Henry Onyekuru, Josh Bowler, Jordan Pickford, Michael Keane, Gylfi Sigurdsson, Wayne Rooney, and Nikola Vlasic. Out of those only Pickford and (because he was a free transfer, albeit on exorbitant wages) Rooney proved value for money. No out-and-out striker signed to replace Lukaku, instead relying on a very young, unproven Calvert-Lewin, a hopeless Sandro and a locker-less Oumar Niasse up-front.
Not to mention a few months later we sacked Koeman and had to pay off the balance of his contract, hired Allardyce, and spunked another 50,000,000 on Tosun and Walcott.
That summer had started so promisingly too, given we had European football to look forward to. For my mind, 2017 was the first very clear indication in the post-Moyes era that the Everton board didn't have a clue.