For context, I need to be clear that I would not be in favour of a change in TV rights distribution & personally, I believe the league should be as close to a meritocracy as is possible within the remits of stadium revenue, owner investment and TV rights, which ultimately act as the leveler of the playing feed.
But in terms of legitimising Myths; i'm just not buying into that. To suggest Burnley generate as much Global viewing of the Premier league as Man United is simply not true. At their peak (2012 figures), 70% of global viewing of PL matches were Man United & to use an inappropriate analogy, if I was a stripper in a strip club responsible for 70% of the cash collected, I would be fairly pissed off if it was divided equally between the 20 dancers.
That said, there is an argument that the other 19 dancers maintain the crowd while I'm off doing lapdances ;-)