He's under pressure now, genuine pressure I suspect.
His narrative has changed, this is no doubt attempting to build a defence for himself. Encouraging bigger picture and downplaying results, because he knows results wise, he's in trouble.
“The focus now goes onto the owners, what is the plan and what is the strategy behind their football clubs,” Martinez said.
“Every manager goes through good and bad periods and it’s how the manager fits into that role of building a football club. I don’t think every manager knows how to build a football club, that’s the truth.
“There are managers who prefer to be head coaches, which is looking after the first-team and concentrating on winning or losing at the weekend.
“When you are a manager where you are looking at the well-being of the football club, managing assets, managing finances and investing in and developing young players, that is a very, very different situation.
“It is the owner who ultimately decides where the manager should be judged.
“If that is just the result at the weekend or it is more about where the football club is going under his leadership.
“The modern times will make that very, very difficult and put a lot of pressure on owners about supporting managers for a long, long time like Arsene Wenger or Sir Alex Ferguson
"But it is still a competition of 20 teams and you cannot have 20 teams winning. That is the reality of the competition and the owners will make the difference, the owners with the stronger vision and the stability will get those rewards.”
“I enjoy building football clubs, I am not the type of manager that is trying to spend as much money as I can to try and have a good season and if something happens then it will be someone else’s problem,” he said.
“I never, ever enjoyed football in that manner. When I started at Swansea, I would make decisions that I saw flourish under different managers and you get the pride and you see football clubs growing all the time.
“At Wigan it was very, very similar and it was unfortunate that the work couldn’t be followed up but at Everton I am now looking after being in charge for 1,000 days and you can see where we have taken the team since we have arrived.
“You can judge many aspects of our football club growing, rather than just winning or losing on the football pitch, and that is what I enjoy.”