I'm not sure what has given the impression that we are ambitious?
The club want to be there if one of the top 6 suddenly collapse, but there is no ambition to actively break into the top 6. And actually, that is understandable. The top 6 are long gone, they are away over the hill.
If we signed 20 more players on 100k a week then our wage bill would still be less than Arsenal, who are the club out of the 6 we are perhaps closest to at the moment.
Everton want to be 'best of the rest' and take advantage of any car crash seasons from the real big boys. That is the strategy, if not the message.
Koeman has shown he can deliver it.