One thing I've gathered with the FA is they love a 'Yes man'. Someone who will basically do as they say. They even managed to get Capello to toe the party line by paying him ridiculous money for essentially a part-time job.
For years they have been told to pay certain players regardless of form and tactics. Thats why you saw Lampard and Gerrard together when it's clear they couldn't play in the same side without blunting each other. Harry Redknapp was about to get it (and should have IMO) but they suggested in his 3rd interview that he would have to play certain players when told to and he indicated he wouldn't dream of doing that. Bosh, job goes to Hodgson despite Redknapp being odds on favourite (10/1 on I think) the night before.
The FA are in panic mode at the minute because they haven't got a 'star' player. As good as Kane is, he isn't the most marketable on the planet and Sterling rubs too many people up the wrong way. They are praying that DCL takes it to the next level because he is marketable same goes for the lad at Chelsea (Mount) and that blert at right back across the park.
You cant shift merchandise with Harrys Kane & Maguires faces on. You'll end up with lawsuits.