TRIFC headhunted a man who had done well at Southampton as their director of football role, while Celtic appointed a guy from rugby union as their director of football! The newco's guy will have contacts in football all around the globe to call on about players. What football contacts will a rugby guy have?
In my opinion, the Celtic board make their decisions based on finance, while the newco make their decisions based more on the football side of things. The chickens have come home to roost now for Celtic, after a period in which Rangers were liquidated, and the newco worked its way up the leagues for a few years.