Yeah it's sad: I've spent a lot of time in Thailand the past year and there is just Liverpool paraphernalia everywhere, from stickers on motorbikes to people of all ages wearing the replica shirts to knock off pieces of clothing with their crest on it, it's utterly mad.
You quite literally cannot go anywhere, mall, restaurant, even the kin beach, without seeing somebody wearing something Liverpool FC-related.
They played United in Bangkok recently and the match tickets were 100x more expensive than for a regular Thai league match, yet the stadium was packed out with a mix of 'fans' and 'influencers' attaching their allegiance to both clubs.
You'd see stunning Thai models on Instagram posing pitchside with their new Liverpool shirt, yet clearly unable to even name a player or state a single fact about the club. Or you'd see huge groups of 'fans' waiting at the hotel the club was staying at going mental at the sight of literally any white person that looked like they might possibly be representing the club, screaming at the top of their lungs at the sight of somebody like Nathaniel Philips or a club physio.
This is commercialism at its finest and, unfortunately, the likes of Liverpool and United have absolutely mastered it. The money they make off this alone will be in the tens of millions each year. Us, in comparison, I'd be gobsmacked if we even made 5% of what they do in South East Asia. It was the same in Singapore when I lived there too.
This keeps the big teams at the top, and in turn keeps mega money flowing into the Premier League. So of course the FA will do all they can to keep it exactly the way it is, they do not want an Everton defeating Liverpool when there are tens of millions of people around the world cheering for a Liverpool victory.
It's incredibly unfair.