A 5 year cycle isn't cherry picking though.
All teams spend.
Take any team in the league, and if they have to sell more than they buy for 4 years on the spin - will they improve? Unlikely.
And that was before has sod all to do with the current manager, or DOF.
A team that's on it's arse is going to continue to be so when it's the only team over 5 years in the division to be selling more than they spend.
Lash Gyokeres, Kudus, Minteh, Diaz, Gnonto - all we've wanted but had £0 to spend upfront or had to have other players leave as part of a deal - types in the team and it tips small margins in our favour.
Add some decent full backs, or pace ability out wide and we move up a few places. Add some actual ability in the final third and we do so again.