Why do people keep going on that we have 'finite finances' Mosh has said on a few occasions that 'Money is not a problem for Everton' and I believe that. I also believe that after the Koeman Kash Giveaway Show we are more serious in HOW we spend our money. And in any business, if you have excess stock which is useless but costing you money, you shift it to relieve the burden. That's not 'having no money' its common business sense.
I've seen us with next to no money. With a great squad, a settled manager who needed maybe 1 or 2 players to kick us on to the next level, and seen him and his squad becoming increasingly demoralised as nobody arrived and players would have to go to make the funds. Season after season we would start slowly, in no small part as a result of this process.
At the same time, you would see, for example Manchester United negotiate hard, sell players/bring others in. On the face of it the two approaches looked similar but what went underneath them was very different.
I think we are at the latter currently. Silva seems quite happy with the process and Brands seems calm. Two summers ago we went and blitzed the window, paying what everybody wanted in terms of fees and endured a horrific season. The two aren't linked of course but it works both ways. Just because you get targets in early doesn't mean you automatically do better, particularly if you spend too much to begin with which puts undue pressure on the players.
There is also a wider trend in the market now. Prices decrease as the window goes on (which used to be the opposite). Loads of reasons for this, some due to the window closing before the season, some due to the amounts of money spent, or that inbalance between Europe and the PL in terms of funds. The end result though is that prices will continue to come down as the window goes on.
Deals will be squeezed. There's no doubt Brands is trying to do this and we have to do it. The key is when you stop squeezing and when you strike a deal. He did that every well last summer.
I should say, if all else fails the squad is ok. It's not brilliant but it's ok. As I've said I've seen us having to play under 18's because we didn't have enough players. We are ok. If we missed out on Zouma and no other defender came in, Mina and Keane can play and will do very well. You still have Holgate who has filled out and Gibson is looking quite good. We still have options.
A lot of deals will go to the wire and we will sign players at lower prices than clubs want. Thats my prediction. No way are we whacking 60 million down on Malcolm. Barca will blink. So will Juventus on Kean. No way is he not being sold this window with 12 months on a deal left.