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The appalling communication skills of Everton FC

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A whole of lot of moaning but not many suggestions for how the club could realistically improve their communication.

I think very few clubs in top flight football strike the right balance...
It was a nice balance when alan myers was there, personnel is absolutely key in a communications role, as I've said in other threads, there would be less accusations thrown at moshiri if he hadn't kept arrogant failures like kenwright, elstone et al around
 

It was a nice balance when alan myers was there, personnel is absolutely key in a communications role, as I've said in other threads, there would be less accusations thrown at moshiri if he hadn't kept arrogant failures like kenwright, elstone et al around

Why? Because he engaged on Twitter?

So what do the club need to do? Tell his replacement to get on twitter and tweet stuff?
 
The communication of overall strategy is an ongoing disgrace at this club. We see it on display now with the managerial situation. It's been a disgrace for years and its got no better under Moshiri. The club seem to think it ticks a box by meeting up with a hand picked group of poodles called The Everton Forum and the small shareholders association every blue moon.

What has gotten worse under this new ownership regime, though, is their use of intermediaries who have little or no direct relationship with the club to dose out bits of message for them:

The stadium: the communication we "rely" on for that are an American stadium designer who may or may not get the job of designing a new stadium should it ever happen, and from a local mayor who appears just to like the sound of his own voice. The promised key principles document of a few months back? It's delayed for what reason? We dont know...they wont tell us. They wont tell us because they see no value in telling us. It just adds complication for them, so they keep us in the dark. Then they and their dwindling band of supporters wonder why many of us are sceptical about the whole project.

Now we have the managerial situation: an utter shambles from a PR point of view. The last thing we heard on the subject was a message handed to us via SSN stating basically "dont hold your breath on an announcement". Nothing from Everton. We, three weeks to the day that Koeman was sacked, have been given no further information. We're presently just shy of a relegation place and knocked out of two cups already with European qualification for next season pretty much beyond us, and we dont even know if the man they slotted in for four games is taking us on or whether a new manager is under consideration.

I doubt there's any other club that would treat its fans this way. It's a disgrace of an organisation at the top - an utter midden of a club for communication.

Why exactly do we need to be informed/communicated to about the process/timeframe around selecting a new manager? As long as careful due diligence is done, I'm fine with simply finding out who the new manager is when the time comes for them to announce it. Personally I'd rather that than a panic appointment a few days after Koeman was sacked.

Someone may have to explain it to me, but sorry I don't get how the "managerial situation" is a PR shambles.
 
Why? Because he engaged on Twitter?

So what do the club need to do? Tell his replacement to get on twitter and tweet stuff?
He presented an attitude that made fans feel inclusive, that is essential in keeping relations in many forms of life, it's not that complicated, hearts and minds, the first step to getting any desired message over to your public.

If people don't feel included they become resentful, and that goes for much of society, but everton like so much of society think as the the person on top they don't have to bother with this
 

Why exactly do we need to be informed/communicated to about the process/timeframe around selecting a new manager? As long as careful due diligence is done, I'm fine with simply finding out who the new manager is when the time comes for them to announce it. Personally I'd rather that than a panic appointment a few days after Koeman was sacked.

Someone may have to explain it to me, but sorry I don't get how the "managerial situation" is a PR shambles.
Plenty of people on here to explain it to you mate, Davek's assembled a posse of PR experts today.
 

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