The board and weaponised branding?

[GrandOldTeam]

Does anybody care who's kit it is anyway realistically?

I struggle to see an instance were it would really matter. If it's on telly then the team names are on the screen. other than that you just have someone randomly wearing the shirt in a place that doesn't know English football?

I think a lot of rebranding especially when it comes to football clubs is pretty worthless.

Our best way to rebrand is to actually be good and win stuff.

If you read why Everton last changed the logo, it was to get the word Everton within the main body of the crest. They also shared their reasoning for that.

[Edit] In their apology;

A reminder of what we were trying to achieve

We remain firm in the belief that our Crest should be modernised – not a unique or unprecedented situation and one we know our fans would accept and embrace. Effective logos are simple and streamlined. Simplicity achieves stand-out recognition. This was our starting point for our new Crest.

Our solution, in a globalised, technology-led world – was to present one word, loudly and clearly – EVERTON

It's why all three options after this, had to have the word Everton within the crest;

 

[COYB75]

We've been cack pretty much the whole time we have had a badge with NSNO etc on it. Best badge was the one from the 80s by a country mile. But anything since then has been meaningless, as the team haven't remotely lived up to that motto.

 

[Papa Shango]

If you read why Everton last changed the logo, it was to get the word Everton within the main body of the crest. They also shared their reasoning for that.

Yeah of course, Which goes to show really that it's all a load of nonsense.

We have gone from shoehorning the name in (with that rubbish font...) to not having the name at all on the badge (or much of anything else).

At the end of the day though does it change anything? The new logo thing is handy for social media etc as it's an easy shape to play with, but does it make anyone else who is not an Everton fan already to care more about us? Nah not really. Only being successful will change that.

 

[Papa Shango]

We've been cack pretty much the whole time we have had a badge with NSNO etc on it. Best badge was the one from the 80s by a country mile. But anything since then has been meaningless, as the team haven't remotely lived up to that motto.

NSNO is another advertising slogan in the same mould as the new tower thing. It means nothing in reality. Would be nice if it did but it really doesn't.

 

[Daytripper]

We've been cack pretty much the whole time we have had a badge with NSNO etc on it. Best badge was the one from the 80s by a country mile. But anything since then has been meaningless, as the team haven't remotely lived up to that motto.

Yeah the 80s one was nice. I like this 90s one the best

 

[Billy_whit]

https://www.thefa.com/news/2022/aug/05/protecting-club-heritage-20220805

Very clear

"Under the new rules, if a club wishes to make a material change to its club crest, or change its recognised home shirt colours, it must undertake a thorough and extensive consultation process with supporters."

Your initial post says as a result of.

It’s not as a result of at all is it.

 

[Papa Shango]

Yeah the 80s one was nice. I like this 90s one the best

The shield being white is much nicer than the blue one. Stands out much more.

 

[BlueStevie35]

Football existed before 30 years ago.

Your lack of respect for the heritage seems well reflected in your name

If you really know your heritage then you’ll know that we once just had the letters EFC as a badge, hell we even had shirts with no badge at all

 

[Daytripper]

The shield being white is much nicer than the blue one. Stands out much more.

Yep it stands out on the kit too. I know it’s not a modern design but I prefer it to the one we have had the last few years.

 

[degsy]

Nothing gets past you

If I was any sharper I'd cut me self

 

[AsiaAsia82]

This thread is much better than the old version

 

[Jebus_lives]

If you really know your heritage then you’ll know that we once just had the letters EFC as a badge, hell we even had shirts with no badge at all

Hi Stevie there is a "no the badge has always evolved option" for those of your mindset.

 

[zook]

If you read why Everton last changed the logo, it was to get the word Everton within the main body of the crest. They also shared their reasoning for that.

[Edit] In their apology;

A reminder of what we were trying to achieve

We remain firm in the belief that our Crest should be modernised – not a unique or unprecedented situation and one we know our fans would accept and embrace. Effective logos are simple and streamlined. Simplicity achieves stand-out recognition. This was our starting point for our new Crest.

Our solution, in a globalised, technology-led world – was to present one word, loudly and clearly – EVERTON

It's why all three options after this, had to have the word Everton within the crest;

Convinced 2 and 3 were put in just to give the illusion of choice to the fans. They absolutely stink. Like 1 is decent on its own, but next to them two it looks a worldie.

 

[4737carlin]

We want change
They make change
We complain about change.

Over and over and over.

Also the badge has NOT been changed by the way.

This is true but since the board are delivering a great transfer window the desperation to find things to moan about is strong.
Fully expect to see a thread from someone not happy with the content of the match day programme at this rate

 

[Jebus_lives]

This is true but since the board are delivering a great transfer window the desperation to find things to moan about is strong.
Fully expect to see a thread from someone not happy with the content of the match day programme at this rate

What have you heard?