Average position under all managers including Moyes has been roughly 8th.
We are VERY consistent in that respect. The club eventually reverts to that position, almost regardless of cash spent.
This is a good point and 1 that is very often overlooked. The fact that there are other teams in the league and they change and adapt too. That each season is different and you don't just play the exact same scenarios out like some weird groundhog day simulation. No reason is ever applied that takes into consideration other teams tactics or personnel, adapting, improving changing, to create new problems to overcome.
Each season and each game is filled with incalculable variables that mean the expectation of continual and sustained improvement is just fantasy, unless you can ensure it somehow. Like by spending lots more money, be it in transfer fees or wages, by attracting a certain quality of player (usually a combination of money and the prestige of challenging for titles), having greater strength in depth (aka being able to afford to pay better players to not play, aka, more money), or by taking certain substances to enable unrivaled performances with suspiciously fewer injuries and questionable recovery times.
There are bound to be occasional fluctuations because of the variables each unique game throws up, but in essence, things will have a way of reverting to to type unless 1 of the contributing factors change.
You need better players to finish higher and challenge for trophies. You need more money to spend on better players. You need to finish higher and challenge for trophies to earn more money.
The game is rigged. Deliberately.