It's the commercial aspect that is the most painful. No growth in the Premier League. I'm not even sure how this is possible! Here is just one example. Looks like another 4 years of low income from Kitbag. We also take a similar kicking on shirt sponsorship.
Arsenal £30m per season (Puma, 2014 – 2019).
Chelsea £20m per season (Adidas, 2010 – 2018).
Liverpool £25m per season (Warrior, 2012 – 2018).
Man United £23.5m per season (Nike, 2002 – 2015).
Man City £12m per season (Nike, 2013 – 2019).
Spurs £10m per season (Under Armour, 2012 – 2017)
Everton £3.2m per season (Kitbag, 2009 – 2019)