davek
Player Valuation: £150m
I think ultimately you're right Dave, and history would tell us that the former won't be achieved without the latter. However, I don't think we should write off the possibility.
In addition there's plenty we can do around sponsorship, profile, marketing etc, that isn't going to change the club overnight and therefore be a 'game changer' but is essential if we're not going to fall further behind our peers who are out performing us in these areas.
Yes, fair enough. Bigger sponsorship deals etc can certainly do that. As stated earlier though the culture in place at the top of this club is one of short termism. You would literally have to persuade the hierarchy of Everton to think with the long term organic development of Everton in mind and ditch their "get a stadium built and sell up" philosophy that trumps ALL other business considerations.
Our board of directors are complete yahoos. 15 years experience we all have of them. I refuse to take seriously anyone who gives these people the benefit of the doubt that they can change their spots.