Commercial performance (per annum) 2005<----------->2011
2005
- Sponsorship, Advertising
- Merchandising, Catering
- Other Commercial Activities
£13.6
2011
- Sponsorship, Advertising, Merchandising
- Catering
- Other Commercial Activities
£9.6M
If we put back in the
retail turnover figure Elstone points out is omitted from revenue calculations because they now just record
retail profit ("net amounts received from the sub-contractors" - the cut they get from actual sales with Kitbag), that'd be the £3M lump sum they receive p.a. off Kitbag that's left off the balance sheet (and also, because it applies to catering, another, say £2M lump sum they get off Sodexo), then that leaves us barely a million quid up on the overall commercial revenue the club were pulling in when Elstone 'joined six years ago'.
Good going Bob.