Hits it out the park with that reply....
"Someone has just pointed me in the direction of your blog and I’ll be honest having read your piece I can see that you’ve articulated your argument well, on the goings on at Goodison; you’ve highlighted the methodology employed by the board in their attempt to survive in a league increasing dominated by monumental levels of investment, particularly by Chelsea, City and Liverpool.
Having said that, whilst you’ve articulated it well I have to say that if you think the phrase “sell to survive†is just about not being able to understand why we need to sell players then that’s a little wide of the mark. Either consciously or sub-consciously you’ve cherry picked the facts about the disposal of assets to support our on pitch activities. You may not be aware of it but this was actually Bill Kenwright’s argument which he put forward at the last AGM five years ago.
Don’t get me wrong, selling players is part and parcel of the game, I have no problem whatsoever in treating players with exactly the same respect as the majority give to their respective clubs. As far as I’m concerned they are there to be used in the best interests of the club. The problem at Everton is that this chosen business model alone is bust and very nearly brought down the club last year, as acknowledged by former employee Ian Ross and the chairman himself in a meeting with fans when he outlined the desperate situation at the bank.
Everton’s average annual losses aren’t £0.5m as you have stated, that’s just the operating loss, that’s the same figure the club chose to talk about last year; the actual reported loss was £5.4m and every year that is being limited by provisions from the sale of assets such as the £9m from Bellefield and numerous players, in those 2011 accounts, and next year’s figure will be similarly limited by the sale of Arteta and others. In the past couple of years, until January 2012, we disposed of something like £40m of assets with nothing being put back on the park until Jelavic and Gibson who were easily affordable through wage savings alone in the past 12 months.
Dumbing down the “Sell to Survive†message is similar to when the Kirkby argument was reduced to being geographical; the real facts are being glossed over, for whatever reason. Personally I find it embarrassing that Evertonians are more interested in whether the new shirt has white cuffs or the socks are blue or endless gossip on which second rate player will be the next target; I’m happy to trust Moyes to do what he has proven he can do time and time again, scouring the market for a bargain that he’ll eventually sell-on to maintain the status quo whilst taking the pressure off the greatest bunch of charlatans ever to inhabit the Everton boardroom.
Forgive the pun but you can debate the methods by which this board have operated for over a decade until you’re blue in the face. Know-alls, know ****-alls as I call them, will tell you about “common business practices†and ask “what’s your plan if you know so much†in a bid to deflect from the real issue, the only issue at Goodison, and that is the sale of the club.
Whilst I can trust Moyes due to his track record I can’t trust the board to sell the club due to theirs. Not only because their performance has been incompetent with examples such as spending the NTL money before it was received which led to the securitization loan costing £68m of income over 25 years, the King’s Dock fiasco, Samuelson and FSF, the frankly bizarre £38,000 a day costing Finch Farm complex which is BEFORE wages are factored in, the Park End, Everton Place, development and the truly abysmal sell-out of the Everton brand under the kitbag deal. No, for me, I’ll never trust this board and its cohorts after they told the fans that Tesco were giving Everton £52m towards the construction of a new stadium when we weren’t getting a penny. It was nothing but a device for the benefit of the few to address the £50m erosion in the balance sheet position since taking over from Johnson. It’s outrageous that these people are still in positions of power. Don’t get me wrong, there are some excellent people at Everton but it must be disincentivising on a daily basis when they have to cover-up the shortcomings of a gang of chancers.
We’ve recently learnt that every man and his dog are apparently attempting to sell the club on Everton’s behalf; Investec, Inner Circle, Barcap and Rothchilds, amongst others, have apparently had little success so you have to ask why? What is it they’re selling? Buying a business you’d be interested in its ability to generate money wouldn’t you? Well even a cursory glance tells you Everton’s ability in this department has been significantly limited by the elephant in the room that has hampered the club since 1999, not a single penny of investment by the current declared owners which has led to mortgaging, borrowing, securitization of literally everything and a growing stadium problem that every year becomes more expensive to correctly address. I’m no expert but if we went bust tomorrow the receivers would have a queue around the block to pick it the pieces and it doesn’t take an expert to work out why.
Very shortly Liverpool’s going to announce what Everton say can’t be done, the cost effective phased redevelopment of their stadium. We prefer to talk about sharing and non-existent locations which simply serve to deflect from the reality which is that this current board haven’t a clue how to address the issue with a deliverable solution.
You say early on in your piece Chris that you want to look at the facts well these are the facts that you’ve left out and are the reasons why every blue I know understands that continued mediocrity under this regime certainly isn’t anything to look forward to or inspire the next generation of Evertonians"